Is Valentine’s Day a thing in France?

A lot of people think that there’s nothing more romantic than being in France on Valentine’s Day.

They’re not totally wrong; France is a beautiful country full of opportunities for romance.

But Valentine’s Day in France may not be any more romantic than any other day of the year. Let’s find out why.

Why Valentine’s Day isn’t as celebrated in France as in other countries

Valentine’s Day began as a Catholic holiday, and since France remains heavily influenced by its Catholic past (or present, for those who are practicing Catholics), the day is an official feast day, which is why it’s feminine in French: la Saint-Valentin, short for la fête de Saint Valentin (the feast day of Saint Valentine).

That said, it’s not celebrated as widely or in as big a way in France as it is in many other countries.

I think there are two main reasons for this:

1. The French don’t tend to be overtly romantic.

I’ve written before about how the French don’t tend to express their emotions in an extreme way,  especially when it comes to positive emotions. It’s seen as suspicious, false, and/or ridiculous. There are, of course, some exceptions, and just because someone isn’t extremely demonstrative doesn’t mean they don’t feel things deeply. It’s just that most French people don’t like to put their feelings on display in a big way.

And so, a holiday where your heart can literally be in your hands, in the form of a card or chocolate, doesn’t appeal to a lot of French people. Those who do celebrate Valentine’s Day, as we’ll see, tend to do it in a more sober way than people in many other countries.

2. This dislike of overt emotion extends to Valentine’s Day gift-giving.

Valentine’s Day cards, chocolates, and stuffed animals are rare, as are expensive, elaborate dates.

A survey conducted in early 2020 found that only 56% of French people were planning to spend money for Valentine’s Day. And those who do spend usually don’t splash out. For instance, the average French man will spend about half of what the average American man would. 

If you’re really into Valentine’s Day, all of this might have bummed you out. But if you’ve never liked this holiday, or if you’re single and not feeling it this year, the good news is that French Valentine’s Day is low-key enough that most people probably won’t feel bad or ostracized because they didn’t get a date or gift.

How Valentine’s Day is different in France

A view from behind a man's shoulder. He's seated at an outdoor restraurant table,holding hadns with a woman across from him. She's got a black turtleneck and long blonde hair, but we only see up to her chin. Each person has a glass of wine. The table has a checkered red, green, and white tablecloth on it. There is a small red flower in a vase and the man's cellphone is by his arm, but luckily he doesn't have it turned on. A tall, white lit candle is in the center of the table.

Here are a few other ways that Valentine’s Day in France may be different from how it’s celebrated in your country.

Chocolates aren’t a typical French Valentine’s Day gift.

In many countries, a heart-shaped box of chocolates is a classic romantic gift. The French do give chocolates as gifts (it’s one of the things I love most about living here), but rarely as a romantic gesture. Instead, chocolates are regularly exchanged with family, friends, colleagues, and teachers during the winter holidays, or as a thank-you gift or to celebrate a special occasion.

So, what are the most common French Valentine’s Day gifts? According to a 2019 survey, 76% of French people will take their beloved to a restaurant. The other top two gifts are jewelry and flowers. Again, notice that none of these are cute gifts like stuffed animals or Valentine’s Day cards.

Speaking of which…

Valentine’s Day cards are rare in France.

They may have been popular in the past, and they do still exist, but it’s very rare for French people to send or give each other valentines.

That also means that….

French children don’t make or give out Valentine’s Day cards.

In some countries, like the US, for instance, Valentine’s Day is a big deal for elementary school kids. They make or buy Valentine’s Day cards for their entire class, often saving the most meaningful for the person they have a crush on. Schoolkids might even make Valentine’s Day cards or crafts for their parents.

Not so in France. Valentine’s Day is a couples-only holiday here, and not at all geared towards children and families. The same goes for friends. It would be weird to wish a French friend Joyeuse Saint-Valentin (Happy Valentine’s Day).

The one French Valentine’s Day exception: Love messages in Paris

So, the French aren’t usually into demonstrative expressions of love, Valentine’s Day or not. But there is one exception.

Every year, Paris residents can submit a short message to the person they love (nowadays, this is done by internet, via the City of Paris’s official website). On Valentine’s Day, thousands of these messages will be posted for a few seconds each on the electronic announcement boards that are set up around the city. It’s a really nice tradition, and even if you’re not a romantic, it feels good to see something positive on those bright panels.

You can see an example of one of these love messages on the City of Paris’s official website. And check back there on or shortly after Valentine’s Day to read the messages online!

Some French Valentine’s Day vocabulary

At sunset, a person holds their hands which are in shadow up to the sky and makes a heart shape with them. It looks like the sun is in the center of the heart.

You may be wondering how to say a few key Valentine’s Day words and phrases in French. We’ll get into that in just a moment, but before we begin, note that there’s no way to say “Be my valentine” or “my valentine” in French.

This thread gives some alternate options – for instance, you could simply ask someone “Aimerais-tu passer la Saint-Valentin avec moi ?” (Would you like to spend Valentine’s Day with me?/Would you like to go out for Valentine’s Day with me?).

But in general, you would just tell someone you love or like them, and/or ask them out. You can check out our article on how to say “I love you” in French for a number of different ways to bare your heart.

Here are some Valentine’s Day words that do have French equivalents:

la Saint-Valentin – Valentine’s Day

une carte de Saint-Valentin/une carte de la Saint-Valentin – a valentine (Valentine’s Day card). Remember that the French don’t typically send or make Valentine’s Day cards, especially not children in school. A couple in love might give each other cards with romantic messages written in them, but even that isn’t a typical thing.

l’amour – love

Je t’aime – I love you

un cœur – a heart

Cupidon – Cupid

un bouquet de fleurs – a bouquet

déclarer sa flamme – to declare your love to someone. Literally, “to declare your flame”, the flame of love that’s inside you. Isn’t that romantic?  There are less metaphorical ways to express this, for instance, dire ce que je ressens pour lui (to say what I feel for him/her) or lui dire que je suis amoureux/amoureuse de lui (tell him/her that I’m in love with him/her ). 

être amoureux/amoureuse (de) – to be in love (with)

sortir avec – to go out on a date with. Note that this can also mean “to be dating”. For example: Nous sommes sortis ensemble pour la Saint-Valentin (We went on a date for Valentine’s Day) or Tu es amoureux de Sophie ? Mais ça ne va pas, elle sort avec Marc. (You’re in love with Sophie ? That’s not good, she’s dating Marc.)

un rendez-vous/un rancard – a date. Note that rancard is a bit informal. Also note that unlike in English, in French un rendez-vous can mean any kind of meeting or appointment, not necessarily a romantic one. For instance, someone might say J’ai rendez-vous chez le coiffeur (I have an appointment at the hairdresser’s)or Il a rendez-vous chez le médecin (He has a doctor’s appointment.)

How to ask someone out in French

Since there’s no specific way to ask someone to be your valentine in French, you can just ask them to go out on a date with you.  There are many ways to do this, depending on the situation, context, etc., but here are two very basic ones:

Voudrais-tu sortir avec moi ? – Would you like to date/go out with me?

Voudrais-tu diner avec moi ? – Would you like to go out to dinner with me?

This article includes some other ways to ask someone out in French.

Remember that whenever you’re asking a person on a date, you would use the tu form, since you should already know them and there shouldn’t be a need for formality.

How to ask a French person to sleep with you

This is a very delicate question, of course, and you should probably just ask them out and let things evolve naturally. But say you’re in a seductive, lingering moment and you want to make it very clear how you feel and what you’d like to do.

In that case, the most basic (yet simultaneously polite, sexy, and honest) way to express this would be: J’ai très envie de faire l’amour avec toi

Of course, as with asking someone out, there are other ways you might express this, depending on the context, etc. But that phrase should work in most situations.

On the other hand, NEVER ask a French person Voulez-vous coucher avec moi

As we explained in a previous post, this phrase is famous for being in a song, but is actually odd to native French speakers, since it uses vous to talk about something intimate, instead of tu. Plus, it’s very direct and in most cases it’s best to be a little more polite and subtle. That isn’t just a general rule, but especially important because standard French tends to be a bit more polite than some other languages, including English.

And on that note, remember that while French people may have the reputation of being sexy and open-minded, randomly asking someone to sleep with you isn’t cool in any culture and probably won’t be taken well.

Some other ways to declare your love in French

Maybe you still want to be a little more romantic with your French chéri(e) on Valentine’s Day. If you’ve already read our article on how to say I love you in French, but want to go bigger, you might just find what you’re looking for in our list of French love quotes.

Do you like the French approach to Valentine’s Day? Have you ever been in France on this day? Feel free to share your thoughts in the comments!

Joyeuse Saint-Valentin (Happy Valentine’s Day) to those who celebrate! And to those who don’t, why not do something for yourself to make the day special?

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Alysa Salzberg

Alysa Salzberg is an American writer, worrier, teacher, and cookie enthusiast who has lived in Paris, France, for more than a decade. She has taught English and French for more than ten years, most notably as an assistante de langue vivante for L'Education Nationale. She recently published her first novel, Hearts at Dawn, a "Beauty and the Beast" retelling that takes place during the 1870 Siege of Paris. You can read about her adventures here, or feel free to stop by her website.